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Marketing Support

The VCB provides a number of valuable tools for helping you market your tourism business. In this section, you'll find a wealth of useful resources:

Many of the areas within this section are password protected in order to maintain privacy controls for partner supplied data and competitive or proprietary information. In order to receive a user name and password, you must meet criteria as outlined in the business rules for listings on our website, visitfortmyers.com, as outlined here.

In short, you must be a collector of the bed tax or fall within an appropriate category of attraction or tourism-related business. We understand that there may be some partners who fall outside the guidelines outlined here. We are happy to address your needs on a case-by-case basis.

Meet the Marketing Team

Brian Ososky

Chief Marketing Officer

Leads the marketing and communications teams
Oversees product development and research efforts
Builds strategic partnerships that raise awareness of the value of tourism and foster community engagement

Nancy Macphee

Tourism Product Development Manager

Tourism Product Development
TDC Funding programs: Marketing and Beach & Shoreline

Lesley-Ann Thompson

Director of Marketing

Leads the development and implementation of the brand's marketing strategy
Coordinates day-to-day activities of a multi-million dollar agency contract
Manages the marketing budget and assesses ROI of campaigns

Bryelle Benzing

Digital Marketing Manager

Social media and email strategist
Industry education sessions and events
Influencer programs
ADA and DEI representative

Angela Mitchell

Content Marketing Manager

Website development, paid search and native content strategist
Visitor Guide production
Award submissions

Alison Giesen

Product Development Coordinator

Assists with Beach & Shoreline funding programs
Assists with Events and Attractions marketing programs
Island Hopper Songwriter Festival

Ashley Smith

Brand Campaign Manager

Help shape branding and messaging strategy for campaign development
Oversee video, print, broadcast, and digital assets production
Analyze performance and recommend pivots where necessary

Vanessa Gomez

Marketing Specialist

Website content for partner site
Industry partner outreach & communications
Oversees asset management system